Franchising is widely used in the casual dining and fast food industry, yet Starbucks is quite successful with a large number of company-owned stores. In 2014 Starbucks had over 7,000 company- owned stores in the United States. How do you explain this difference

Answer with its Explanation:

Their are following differences that enabled Starbucks to grow its business successfully with excellent customer feedback.

The franchising has enabled Starbucks to control the franchises to manage its business in far much better way than other methods of traditional growing businesses. The method helps in amendments of operations, processes and policies at very face pace and implementation is similar to the traditional company owned stores.

The second difference is that the product of Starbucks includes standardized and customer tailored products which makes it choice of every person. The differentiated strategy makes the business offerings a symbol of quality and taste and this standardization of services and products was very easy to implement at very lower cost than traditional company owned stores business.

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