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The following information is available for the Memphis and Billings companies:
Memphis Billings
Sales $1,500,000 $1,500,000
Cost of goods sold 1,050,000 1,125,000
Operating expenses 350,000 250,000
Total assets 1,800,000 1,800,000
Stockholders’ equity 720,000 720,000
Required
a. Prepare a common size income statement for each company.
b. Compute the return on assets and return on equity for each company.
c. Which company is more profitable from the stockholders’ perspective?
d. One company is a high-end retailer, and the other operates a discount store. Which is the discounter?
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The following information is available for the Memphis and Billings companies:
Memphis Billings
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