Now you must make a recommendation to YelloW for an investment strategy to pursue for the ShipShape product. After reviewing your research, your team agrees that a market penetration strategy would be best for the ShipShape. Given the strategy your team has chosen, which of the following should you recommend to Yellow? A. Develop a new product that features a dehydration detection system. Serious athletes would be interested in this new item.
B. Start selling the ShipShape using an online direct-from-manufacturer channel.
C. Add mp3 capabilities so users can listen to music from their ShipShape. Call it the ShipShape2.
D. Launch an ad campaign for the Shipshape that shows baby boomers using the product to monitor weight loss activities.

Companies in the u.s. car rental market vary greatly in terms of the size of the fleet, the number of locations, and annual revenue. in 2011 hertz had 320,000 cars in service and annual revenue of approximately $4.2 billion. the following data show the number of cars in service (1000s) and the annual revenue ($ millions) for six smaller car rental companies (auto rental news website, august 7, 2012). excel file: data14-09.xls if required, enter negative values as negative numbers. a. select a scatter diagram with the number of cars in service as the independent variable. b. what does the scatter diagram developed in part (a) indicate about the relationship between the two variables? c. use the least squares method to develop the estimated regression equation (to 3 decimals). ŷ = + x d. for every additional car placed in service, estimate how much annual revenue will change. by $ e. fox rent a car has 11,000 cars in service. use the estimated regression equation developed in part (c) to predict annual revenue for fox rent a car. round your answer to nearest whole value. $ million hide feedback partially correct