On January 1, 2017, Best Shipping Transportation Company purchased a used aircraft at a cost of $ 48 comma 700 comma 000. Best Shipping expects the plane to remain useful for five years (7 comma 300 comma 000 miles) and to have a residual value of $ 4 comma 700 comma 000. Best Shipping expects to fly the plane 925 comma 000 miles the first year, 1 comma 200 comma 000 miles each year during the second, third, and fourth years, and 2 comma 775 comma 000 miles the last year. Requirements Compute Best Shipping's depreciation for the first two years on the plane a. Straight-line method Using the straight-line method, depreciation is $ for 2017 and $ for 2018. b. Units-of-production method (Round the depreciation per unit of output to two decimal places to compute your final answers.) Using the units-of-production method, depreciation is $ for 2017 and $ for 2018. c. Double-declining balance method Using the double-declining-balance method, depreciation is $ for 2017 and $ for 2018.

Which type of investment offers both capital gains and interest income? a. property b. cds c. stocks d. bonds

Match the various steps in the creative process undertaken by the ad agency for developing the campaign for wpu, to the steps in young's model of the creative process.creative process in developing wpu's campaignyoung's modelafter intensive analysis of the data and several rounds of brainstorming, the agency executives decided to take a break from this project (the wpu campaign), and instead work on a different client's project before tackling the wpu project again.using a combination of animatics and storyboards, the ad agency conducted research with a representative sample of sixty target consumers to pretest the campaign theme and the creative execution.during a brainstorming session in the creative department, a copywriter's suggestion for a slogan for wpu was recognized as an excellent central idea that could drive the campaign for wpu.the account planning, account management and creative departments at the ad agency had a series of meetings and brainstorming sessions to discuss the creative brief and the results of all the primary and secondary research done with the target consumers.the account planning and the account management groups at the ad agency conducted primary research with a representative sample of the target segment and also studied secondary research data to gain insights required for the campaign development process.

Why do you think the compensation plans differ at the two firms? in particular, why do you think kaufmann’s pays commissions to salespeople, while parkleigh does not? why does parkleigh offer employees discounts on purchases, while kaufmann’s does not?