This should integrate ideas from week 3 with your own personal strategy safari - go out into the world and find strategy first hand, then tell the class about it! Find a company that has followed a strong strategic direction- state that generic strategy and the back-up points to support your position. 1. What type of change was going in the beer industry?2. With regards to Mountain Man, what aspects of the environment shifted?3. What type of industry change occurred, think of McGahan’s model?4. What is Mountain Man's generic strategy?5. Think of Mountain Man in terms of SWOT - are there potentialstrategies, other than the light beer, they could pursue - think of intersections!!!6. The Light Beer is the wrong option - you tell me why!

1. all other things equal, according to the law of demand, when the price of a good falls, the demand for the good falls the demand for the good rises the quantity demanded of the good falls the quantity demanded of the good rises 2. when a market is in equilibrium, the quantity of the good that buyers are willing and able to buy exactly equals the quantity that sellers are willing and able to sell cannot be determined is less than the quantity that sellers are willing and able to sell is greater than the quantity that sellers are willing and able to sell 3. which of the following factors does not influence the demand for a good or service? consumer (buyer) income the price of related goods the number of sellers buyer expectations 4. when the number of sellers in a market increases, demand rises supply rises the price rises, all else equal the number of buyers falls

1.     regarding general guidelines for the preparation of successful soups, which of the following statements is true? a. thick soups made with starchy vegetables may thin during storage. b. soups should be seasoned throughout the cooking process. c. finish a cream soup well before serving it to moderate the flavor. d. consommés take quite a long time to cool. student c   incorrect

What is marketing’s contribution to the new product development team? a. technical expertise needed to translate designs into an actual product/service. b. deep customer insight that leads to product ideas. c. ability to assess financial viability d. feedback on design as well as how customers will actually use the product e. technical expertise needed to translate concepts into product/service designs.