The flaw that Joe, the CEO of Theo Chocolate, discovered in his company's early strategy was that it: a. aimed to manufacture only mainstream chocolate varieties. b. failed to align with the wants of mainstream consumers. c. failed to excite and motivate employees. d. aimed to sell chocolate bars through grocery stores.

b. failed to align with the wants of mainstream consumers.

Explanation:

Yes, lack of knowing what your customers like could plunge a company into failure. Rather than design products the company likes, it should design products that align with the wants of the mainstream customers.

To get such knowledge requires a marketing survey to have been conducted by Theo Chocolate before the lunch of the products.

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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answer; erp systems;