2. Pick your favorite brand and look at the 5Cs for that company. What is the brand’s "situation analysis"? Based on that assessment and what you know of the brand, what recommendations would you make to the company regarding that brand or its business?

Lasting peace is possible today because we have learned from the experiences of the last 30 years that peace is a process requiring mutual restraint and practical arrangements. this conference is a part of that process – a challenge, not a conclusion. we face unresolved problems in europe; we face them with very real differences in values and aims. but if we deal with them with careful preparation,…we have the right to expect real progress

In 2007, americans smoked 19.2 billion packs of cigarettes. they paid an average retail price of $4.50 per pack. a. given that the elasticity of supply is 0.50.5 and the elasticity of demand is negative 0.4−0.4, derive linear demand and supply curves for cigarettes. the demand equation is qdequals=nothingplus+nothing times ×p and the supply equation is qsequals=nothingplus+nothing times ×p.

The management of a private investment club has a fund of $250,000 earmarked for investment in stocks. to arrive at an acceptable overall level of risk, the stocks that management is considering have been classified into three categories: high risk (x), medium risk (y), and low risk (z). management estimates that high risk stocks will have a rate of return of 15%/year; medium risk stocks, 10%/year; and low risk stocks, 6%/year. the amount of money invested in low risk stocks is to be twice the sum of the amount invested in stocks of the other two categories. if the investment goal is to have a rate of return of 9% on the total investment, determine how much the club should invest in each type of stock. (assume that all the money available for investment is invested.)