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Business, 25.06.2020 02:01 zelles9300
Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, or mass merchandiser store. But when querying its marketing information system (MIS), one convenience store discovered that when consumers bought a sandwich, many also purchased toothpaste. This information was obtained from checkout scanner data from its stores nationwide. This convenience store used to extract this hidden information from its MIS to find the statistical link between the two product categories.
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Many consumers buy soft drinks and potato chips together when they shop at a grocery, convenience, o...
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