Business, 27.06.2020 23:01 jexvilla

Kátia Lima, após sua formatura no curso de Administração, foi promovida a Chefe de Caixas do Banco Geral do Brasil (BGB). Um ano depois, seu tio, Jerônimo, faleceu deixando sua tia Clara sozinha para cuidar da loja “Lima Cópias e Imagens” situada no centro de Novo Hamburgo. A tia Clara lhe fez a seguinte proposta: “Não tenho condições de gerenciar a loja, quero que você assuma o negócio, ficando com 50% do lucro do ponto.” Após avaliar que o banco não lhe apresentava grandes perspectivas e a loja possuía uma boa estrutura, um bom volume de cópias, 10 funcionários e era bem localizada, Kátia assinou um contrato de 2 anos com sua tia. Depois de 01 mês gerenciando a empresa, Kátia identificou os seguintes problemas: A cadeia de lojas “Copy Star”, um rede de atuação nacional e especializada no ramo, instalou uma loja concorrente a 03 quadras da empresa. Os lucros da empresa da tia Clara não eram satisfatórios a pelo menos 06 meses. 30% dos clientes organizacionais atrasavam constantemente seus pagamentos, alguns até já fecharam suas portas.

Júlio, o funcionário especializado em editoração eletrônica, deseja sair da empresa, pois acredita que seu salário é muito baixo.

Responda

Conforme os aspectos estudados neste módulo, quais são as sugestões que o grupo dá para Kátia resolver seus problemas?

Se você fosse Kátia, ficaria ou desistiria de gerenciar a loja? Por quê?

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Kátia Lima, após sua formatura no curso de Administração, foi promovida a Chefe de Caixas do Banco G...

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