The phase of the strategic marketing process when a firm obtains resources, designs the marketing organization, develop schedules, and actually executes the marketing program occurs during the:.

The answer is Implementation phase

Explanation:

Implementation phase is the key. Here, the plan goes live. This can be called 'an action phase.' The firm must be able to execute the plan that was designed in the planning phase if not, then the efforts put in the planning will be futile.

The four components of the implementation phase are:

- Obtaining inputs or resources needed

- Mapping out the marketing organization charts

- Coming up with schedules

- Carry out the marketing program designed in the planning stage

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