Ellie is an internal Consumer Insights researcher for JumpBab, a company that makes children's game Apps for smart devices. In her research of marketing trends, she observes that the downloads for her Apps is positively related to the per capita consumption of goat cheese; and negatively related to the number of engine failures of Ford Fiesta cars in the USA. Excited at finding these interesting relationships between these variables, she declares to her Marketing Manager that "JumpBab should include mentions goat cheese in all our marketing communications, but really stay away from Ford Fiesta cars!" Despite the statistical soundness of the data, Ellie's Marketing manager scoffs at her suggestion. This is likely because:
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Ellie is an internal Consumer Insights researcher for JumpBab, a company that makes children's game...
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