Press releases announce important information to the media. To increase the publication and readership of a press release, apply persuasive writing techniques. The most important ingredient of a press release is . Organizations might use a press release or .

The answer is News and to announce a new product or to announce a seminar.

Explanation:

Solution

The most important component of press release is News. Organisations might use a press release to announce a new product or to announce a seminar.

Press release: A press release refers to a small, captivating news story written by a public relations executive which is sent to selected members of the media.

News: A received information about recent events or stories or published reports.

Seminar: Refers to a conference or meetings for discussion among people or groups.