A(n) ad tries to convince consumers that everyone else is already buying and enjoying the product, and they should too.

Bandwagon

Explanation: Advertisements which are structured in other to pounce on the emotion of the target audience mainly by utilizing the the fact that some consumers are already on board to spur others. It aims to influence consumer decision by making it known that a certain group, market have embraced or adopted a certain product. The main intention is to appeal to other potential consumers to come on board in other to be a part of what others are doing or enjoying. It is usually regarded as a propaganda or persuasive marketing strategy.

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explanation:

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