Leading causes of new product failure include all of the following EXCEPT poor positioning. failure to deliver what was promised. insufficient competition but strong differentiation. poor packaging.

Insufficient competition but strong differentiation

Explanation:

Products can fail when there is sufficient competition with weak differentiation.

If instead there is insufficient competition, the product has a better chance of being successful because it is offering a service that not many other products can replicate. People will therefore buy more of it.

Also if the product is strongly differentiated, it means that the company took the extra step of adding features to the product to make it stand out and be more useful to the customer. This can increase the appreciation for a product which will increase it's demand this ultimately leading to the success of the product.