What needs are being met by the product purchase? What are the benefits to the consumers? Make sure that you differentiate between features and benefits; go beyond manifest motives and consider latent motives.

The correct answer to this open question is the following.

Unfortunately, the question does not include the product purchased so we can have all the information needed.

However, we can help differentiate between features and benefits.

Features simple are the stated qualities that the product promise to consumers. Features are the statements that tell the clients the characteristics of the service or the product offered. That's it. It does not mean that the statements are completely true or can satisfy the client's necessities.

On the other hand, the benefits are the motives why people buy the service or the product. This information tries to appeal to the customer by explaining the reasons to buy the product. If the benefits are clearly stated they an important reason that the client is going to consider purchasing the product.

The more attractive the benefits, the more prone the consumer will be to proceed.

answer; organizational;