One difference between a Competitive Profile Matrix (CPM) and an External Factor Evaluation (EFE) is that:.
A. CPM is only used in small firms. the weights and total weighted scores have different meanings.
B. CPM includes both internal and external issues.
C. CPM is performed only for the company, whereas EFE is performed for both the company and its competitors.
D. CPM ratings range from 1 to 10.
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