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Business, 13.07.2020 19:01 leximae7720
T-mobile would like to increase spending to acquire customers. Jessica, the head of marketing department, knows that 20% of customers leave company every year based on data and simulation. She does not want to overspend so she decide to acquire customers whose CLV equals or exceeds $5000. If Karly is expected to bring $2000 annual margin, the company should not spend more than to acquire her as a new customer. Assume that the company's discount rate is 20% per year. Group of answer choices A. $500 B. $800 C. $1000 D. $1200 E. $1500
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