one reason a company might prefer FDI over exporting. presence or threat of trade barriers costs of acquiring a foreign enterprise costs of establishing production facilities in a foreign country risk of giving away valuable technological know-how to a potential foreign competitor possibility of diminishing returns

Presence or threat of trade barriers

Explanation:

If a company sees that a specific country has a presence or threat of trade barriers, the company will prefer to invest directly in foreign companies, instead of exporting.

This is because trade barriers, like tariffs or import quotas, will likely reduce the potential revenue that the company would get from exporting. It could reduce revenue so much as to make the company lose money.

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