Which of the following does the marketing process of segmentation, targeting, and positioning (STP) NOT address? Group of answer choices Differences in customer preferences Potential competitors Which customers to pursue How a firm defines its value proposition for its target customers Potential customers

Mikkelson corporation's stock had a required return of 12.50% last year, when the risk-free rate was 3% and the market risk premium was 4.75%. then an increase in investor risk aversion caused the market risk premium to rise by 2%. the risk-free rate and the firm's beta remain unchanged. what is the company's new required rate of return? (hint: first calculate the beta, then find the required return.) do not round your intermediate calculations.