Business, 26.07.2020 01:01 jstyopin

Which of the following statements is true about qualitative research? A) it provides a marketer with responses that can be presented with precise estimations.

b) it is used to formulate and define a problem more clearly.

C) it usually involves asking respondents to select a response from a set of choices.

D) Data from qualitative research can be summarized in percentages, averages, or other statistics.

E) it is generally associated with survey research that involves yes/no questions.

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