A group of company executives have a lengthy list of new product ideas that have been submitted by a team of employees. They are discussing which ideas seem most likely to succeed based on their experience in the field over many years. For the most part they agree about which ideas should be removed from consideration in which should move forward, those sometimes an idea is excepted because of strong support from only one of the executor. What process is taking place? A. Commercialization

B. Idea screening

C. Business analysis

D. Idea generation