Sterling Morrow, a fashion brand known for casual dresses, is launching a new product line: Carry Tu, a line of women’s fashion bags. The Carry Tu line will include a satchel, an overnight bag, a laptop bag, and a card-holder keychain. The Carry Tu line will compete with Grazzi, a popular brand of bags. The sale of women's bags has seen an uptick in recent years. Consumers are willing to spend discretionary money, if they see good value for the money.

As a junior marketing strategist, you must recommend to the marketing team the appropriate pricing strategies for each of Carry Tu's bags. The pricing strategies must allow you to make a profit while still competing successfully with Grazzi.

Required:

Determining the target market and selecting appropriate pricing strategies for each of the product items in Carry Tu's line of bags.