A marketing strategy refers to: a. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
b. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
c. a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs).
d. the tactical decisions made to implement the marketing program.

You are working on a bid to build two city parks a year for the next three years. this project requires the purchase of $249,000 of equipment that will be depreciated using straight-line depreciation to a zero book value over the three-year project life. ignore bonus depreciation. the equipment can be sold at the end of the project for $115,000. you will also need $18.000 in net working capital for the duration of the project. the fixed costs will be $37000 a year and the variable costs will be $148,000 per park. your required rate of return is 14 percent and your tax rate is 21 percent. what is the minimal amount you should bid per park? (round your answer to the nearest $100) (a) $214,300 (b) $214,100 (c) $212,500 (d) $208,200 (e) $208,400