Capital investment evaluation methods can be grouped into the following two general categories: a. methods that use average rate of return and methods that use differential analysis methods. b. methods that do not use present values and methods that use present values. c. methods that use absorption cost analysis and methods that use incremental analysis. d. methods that do not use variable costing and methods that use variable costing.

Coca-cola was primarily known for its core competencies in marketing, bottling, and distributing aerated drinks. however, with the success of gatorade, coca-cola developed competencies in the development and marketing of its own sports drink, powerade. which of the following is true of coca-cola? a. it is leveraging existing core competencies to improve current market position. b. it is building new core competencies to protect and extend its current market position. c. it is redeploying and recombining existing core competencies to compete in markets of the future. d. it is targeting the chasm between the early adopter and early majority market segment.