In your own words, assess the process of international strategy, competencies, planning, and international competitive advantage.

Explanation:

An international strategy can be understood as the set of processes and action plans that a company will implement to achieve its objectives in an external market.

An organization decides to internationalize its activities with the objective of conquering a different market that can bring different competitive and financial benefits to the company.

To be successful, the organizational strategy must comprise the set of requirements that must be followed to include itself in a different market, such as, for example, the set of policies that will guide the operation of the business.

In addition, it is necessary to plan its activities in such a way that they are in line with the fundamental requirements of the country, such as multicultural norms, values, tastes, preferences, etc.

Companies generally use internationalization as a competitive strategy, since this can be an effective means of reducing costs, due to the cheaper labor and the less bureaucratic process. A well-positioned brand also guarantees a differential that adds to the ease of an organization being successful in the process of conquering new markets.

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