subject
Business, 12.08.2020 18:01 RebeccaBloop8578

Albert Searchware is a type of search engine used at company websites to handle customer questions. The firm is trying to determine what promotional strategy should be employed with its flagship product. It has determined that search engine software is in the growth stage of its product life cycle. Which of the following options should it employ?A. Encourage its tech support staff to emphasize the superiority of its software and its after-sale support. B. Spend 30 percent of the budget in the effort to generate publicity for its software. C. Use a balanced budget and spend equally for each of the four promotional choices in an attempt to even out sales growth. D. Use the majority of its promotional budget on advertising that focuses on brand differences. E. Devote 40 percent of the promotional budget to a sales promotion that supplies the public with demonstration CDs to prove the merits of its software.

ansver
Answers: 1

Another question on Business

question
Business, 21.06.2019 19:00
Sara is a manager at a restaurant with employees from different cultural backgrounds. which action of sara could employees perceive as an act of favoritism?
Answers: 1
question
Business, 21.06.2019 21:20
20. sinclair company's single product has a selling price of $25 per unit. last year the company reported a profit of $20,000 and variable expenses totaling $180,000. the product has a 40% contribution margin ratio. because of competition, sinclair company will be forced in the current year to reduce its selling price by $2 per unit. how many units must be sold in the current year to earn the same profit as was earned last year? a. 15,000 units b. 12,000 units c. 16,500 units d. 12,960 units
Answers: 1
question
Business, 22.06.2019 22:40
Colorado rocky cookie company offers credit terms to its customers. at the end of 2018, accounts receivable totaled $715,000. the allowance method is used to account for uncollectible accounts. the allowance for uncollectible accounts had a credit balance of $50,000 at the beginning of 2018 and $30,000 in receivables were written off during the year as uncollectible. also, $3,000 in cash was received in december from a customer whose account previously had been written off. the company estimates bad debts by applying a percentage of 15% to accounts receivable at the end of the year. 1. prepare journal entries to record the write-off of receivables, the collection of $3,000 for previously written off receivables, and the year-end adjusting entry for bad debt expense.2. how would accounts receivable be shown in the 2018 year-end balance sheet?
Answers: 1
question
Business, 22.06.2019 23:30
Sally has a high-paying management position with a fortune 500 company, but she is tired of working for corporate america. so sally has decided to start a business, and she knows she will be successful as an entrepreneur because entrepreneurs typically
Answers: 3
You know the right answer?
Albert Searchware is a type of search engine used at company websites to handle customer questions....
Questions
question
Spanish, 02.09.2020 21:01
question
Mathematics, 02.09.2020 21:01
question
Social Studies, 02.09.2020 21:01
Questions on the website: 13722363