Brik Products, located in Atlanta, Georgia, produces two lines of electric toothbrushes, Deluxe and Standard. Because Brik can sell all the toothbrushes it produces, the owners are expanding the plant. They are deciding which product line to emphasize. To make the decision, they assemble the following data. Per Unit
Deluxe Toothbrush Standard Toothbrush
Sales price $94 $54
Variable expenses 22 16
Contribtion margin $72 $36
Contribution margin ratio 75.5% 70.4%
Requirements:
1) Identify the constraining factor for Brik products.
2) Prepare an analysis to show which product line to em

Complete Question:

Brik Products, located in Atlanta, Georgia, produces two lines of electric toothbrushes: Deluxe and Standard. Because Brik can sell all the toothbrushes it produces, the owners are expanding the plant. They are deciding which product line to emphasize. To make this decision, they assemble the following data:

Per Unit

Deluxe Toothbrush Standard Toothbrush

Sales price $94 $54

Variable expenses 22 16

Contribution margin $72 $36

Contribution margin ratio 75.5% 70.4%

After expansion, the factory will have a production capacity of 4.200 machine hours per month. The plant can manufacture either 68 Standard electric toothbrushes or 26 Deluxe electric toothbrushes per machine hour.

Requirements:

1. Identify the constraining factor for Brik Products.

2. Prepare an analysis to show which product line to emphasize.

Brik Products

1. The constraining factor for Brik Products is the 4,200 machine hours.

2. Analysis to show which product line to emphasize:

Product Mix Analysis  

                                                                   Deluxe      Standard

Sale price                                               $94             $54

Variable expense                                         22                16

Contribution margin per unit               $72             $38

Number of toothbrushes per hour               26            68

Total contribution margin per hour        $1,872       $2,584

Decision: Brik Products should emphasize the production and sale of the Standard electric toothbrushes as this rakes in more contribution per the constraining factor, i.e. machine hours.

Explanation:

a) Data and Calculations:

                                                                   Deluxe      Standard

Sale price                                               $94          $54

Variable expense                                         22             16

Contribution margin per unit                 72             38  (not $36)

Contribution margin ratio         76.6% (not 75.5%)   70.4%

Number of toothbrushes per hour               26          68

Machine hours available = 4,200 hours

b) Analysis:

For Brik Products, the contribution margin per machine hour = contribution per unit x units per hour.  Brik will generate a total contribution margin per product line without producing the other that is equal to the contribution margin per machine hour multiplied by total machine hours.

Assuming that Brik Products concentrates on the production of the standard electric toothbrushes alone, it will generate a total contribution margin of $10,852,800 ($2,584 x 4,200) as against the total contribution margin of $7,862,400 ($1,872 x 4,200) to be generated if only Deluxe electric toothbrushes are produced.

answer a is correct answer

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation: