involves defining the firm's marketing mix variables so that target customers have a clear, distinctive, and desirable understanding of the firm's offerings relative to competitors' offerings. Group of answer choices

Positioning

Explanation:

Positioning is the most important part for every organization as every organization wants to build its image in the market with the help of introducing a new product in the market so that the sale of the company could increase and there is no competition also the company try to make efforts to capture the maximum share in the marketplace

So according to the given scenario, the positioning is the most appropriate option

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