When the Ideal State is higher than the Actual State, from the perspective of marketers, it is referred to as

When the Ideal State is higher than the Actual State, from the perspective of marketers, it is referred to as Mass Damage.

rational decision making is a multi-step process for making choices between alternatives. the process of rational decision making favors logic, objectivity, and analysis over subjectivity and insight. the word “rational” in this context does not mean sane or clear-headed as it does in the colloquial sense.

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in terms of experimental research, mcdonald’s charging different prices in the two cities relates to