Discuss how brand managers integrate social media into their communications strategies, and provide an example of a social media ad that is integrated with other media, such as print, radio, or TV.

Explanation:

Social media has become an advantageous way for companies to carry out advertising, this is due to the high insertion of people in these media, which has more and more space in people's lives.

Exercising communication on social networks is a positive relationship marketing, where there is greater flexibility in communication, greater engagement, less response time, etc.

An example of a social media ad integrated with other media are perfume campaigns, where brands send samples as gifts to digital Instagram influencers to repost on their pages with thousands of followers, which is configured in an advertising exchange that generates a lot audience for brands.

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