Exchanging business cards in Asia must be done with respect, according to the customs and norms of the country or region. This protocol is considered important during which stage of the personal selling process?

Approach

Explanation:

The personal selling process is a term used in marketing that describes a seven-step operation, which includes the following stages: prospecting, pre-approach, approach, presentation, meeting objections, closing the sale, and follow-up. All the stages deal with issues of sales and marketing solutions.

However, the Approach stage is defined as the preliminary meeting between the salesperson and the prospective customer, whereby the salesperson gets to know the potential customer in a very short period of time. This includes how to greet in accordance with the customs and norms of the potential customer.

Hence, in this case, the correct answer is APPROACH

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