As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. This form of has an extremely large reach and hefty price tag.

Advertising

Explanation:

As part of its integrated marketing communication strategy, Taco Bell utilized commercials aired during the Super Bowl. This form of advertising has an extremely large reach and hefty price tag.

Utilization of commercials aired during the Super Bowl as a form of advertising plan during integrated marketing is very crucial because it helps promote sales of the product in large quantities and it helps the product to be publicized. It should be noted that advertisment gives enhancement to image of an organization.

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answer; intensive use of a sales force and is relatively costly;