Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as

Complete Question:

Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, nonpersonal communication is known as?

Group of answer choices

A. direct marketing.

B. personal selling.

C. advertising

D. public relations.

C. Advertising.

Explanation:

In this scenario, Celeste is working with a Ford Motor Company, one of her clients to negotiate the use of Ford trucks in an upcoming country music video. This type of paid, non-personal communication is known as advertising.

Advertising can be defined as a marketing strategy, which involves paying for a space in order to promote or boost the acceptance of goods and services. This ultimately implies that, advertising is a marketing technique which is being used by service providers or manufacturers in attempt to convince or influence the buying behavior of various customers through the use of persuasive messages.

two years ago, when picking flowers in the mountains back of yosemite valley, i found a book. it was blotted and storm-beaten; all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however; many of the inner pages were well preserved. and although all were more or less stained and torn, whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today; its granite pages have been torn and blurred by the same storms that wasted the castaway book.

two years ago, when picking flowers in the mountains back of yosemite valley; i found a book. it was blotted and storm-beaten, all of its outer pages were mealy and crumbly. the paper seemed to dissolve like the snow beneath which it had been buried, however, many of the inner pages were well preserved. and although all were more or less stained and torn; whole chapters were easily readable. this is the condition of the great open book of yosemite glaciers today, its granite pages have been torn and blurred by the same storms that wasted the castaway book.