According to business analyst Scott Anthony, identifying opportunities requires understanding of:

the 5Cs of opportunity identication:

1. Circumstance

2. Context

3. Constraints

4. Compensating behaviors

5. Criteria

Explanation:

According to Scot Anthony, to identify opportunities it's important to understand the 5Cs of opportunity identication.

1. Circumstance: Know the specific problems which your customers care about and how they get solutions to it.

2. Context: Know what the customer did in the past and work around it to present something realistic.

3. Constraints: Get to understand customers' barriers and constraint.

4. Compensating behaviors: Understand the compensations that engage your customers.

5. Criteria: In order to know a good solution, it's important to understand the criteria that matter to your customers.

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