The theory suggests that people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worthwhile or not.

Expectancy-Outcome Values Theory

Explanation:

The Expectancy-Outcome Values Theory is one that is quite popular in many fields ranging from health to economics as it aims to explain that human behavior is governed by expectations of events.

Under the Expectancy-Outcome Values Theory, people will evaluate the cost, benefit, or value related to making a change in a particular attitude, value, belief, or behavior to decide if it is worthwhile or not.

For most if not all decisions taken therefore, there goes into it quite a lot of mental calculations involving the effects of an event before a decision is made.

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