Marketing is the activity, set of institutions, and processes that create, capture, communicate, and value.

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Explanation:

Marketing can be defined as a business strategy for an organization whose focus is to build a strong relationship with the consumer and deliver value. Through well-planned marketing strategies consistent with the company's objective, it is possible to attract and retain customers, in addition to increasing the company's position in the market.

Generating value for the company and the customer, is one of the focuses of marketing, this is a complex strategy that is achieved by aligning what the company is with the image that it intends to convey to the consumer.

Value is achieved through effective communication, good service, quality, image, company values, price, etc.

A company that builds value for the customer is a company that achieves reliability in the market, which guarantees greater consumer loyalty, greater market share and greater competitiveness, which consists of a successful strategy for achieving organizational objectives and goals.

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