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Business, 30.08.2020 14:01 saucyboyFredo

The bike-sharing service ofo has 200 bicycles on Nasim’s college campus. He has a subscription to the service so he can simply check out a bike at one of the "boxes" painted on the concrete sidewalks on campus and return it to any box at a later time. The service encourages appropriate behavior with the bikes through a point system. Providing bikes at boxes on campus would constitute which element of the marketing mix for ofo?

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