To calculate for a PPC campaign, you divide the total budget of the campaign by the number of customers who purchased something from your site.

Cost of customer acquisition

Explanation:

Cost of customer acquisition is a term often used in business to describe the cost spent by a producer or supplier to acquire or win a customer to buy his or her goods and or services. For example, the cost of advertisements. It is measured over a customer lifetime value.

Hence, To calculate the Cost of Customer Acquisition for a PPC campaign, you divide the total budget of the campaign by the number of customers who purchased something from your site.

the specific actions take by the fed. what the fed was attempting to do by taking these actions. the result of the actions taken by the fed

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