What is the definition of the Voice of the Customer?

The VOC is the name of a process used in marketing to obtain more information about the consumers.

Explanation:

To begin with, the term known as "Voice of the Customer" or VOC, in the field of business and marketing, refers to a method used by the companies, generally when they want to put a new product in the market, with the purpose of getting enough information about the costumers' expectations, preferences and aversions in order to understand them better so that the company can make a better and more profitable product. It consists of a process that focus on market research done by the company's expertises whose main job is to see what the consumer is looking for.

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answer; normative economics;