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Business, 02.09.2020 16:01 jamarstand

As a component of the marketing plan, the executive summary Multiple Choice is a concise affirmation of the firm’s long-term purpose. is the primary influence on a firm’s overall marketing strategy. provides a standard to ensure that the business never strays too far from its core goals and values. provides employees with a shared sense of ambition, direction, and opportunity. should be completed after the rest of the marketing plan has been completed.

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