Definition of quality for Extrude-rite Corporation, a manufacturer of industrial machinery and components for the plastics industry, has recently had several instances of quality problems with their products. These have occurred both before and after product shipment. In a meeting that the President of Extrude-rite has called on the topic with her direct reports, she tells them that she isn’t sure whether they as an organization really have a clear, agreed-upon definition of what quality is at Extrude-rite. She tells them that she believes they must have this agreed-upon definition before they can move any further forward toward quality improvement. She asserts that they must develop this definition because customers are getting upset and rework costs are way too high. She also thinks that if they can come up with the right definition, it could be a competitive advantage for Extrude-rite. She assigns them to come back next week with some ideas and they will hammer out a common definition of quality for Extrude-rite.