Marketing Proc 1.15
Joints
eBook
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References
Set specific
goals for
Lower
prices
Develop
marketing
strategy for
SBUS
Sales flat
compared
to
projections
Adjust
SBUs in
order to free
up capital
Develop
time table
for new
strategy
Restructure
around
new
product
managers
Roll out ad
campaign
for new
camera
Digital
cameras
threaten film
business
each SBU
Situation
analysis
Market
product
focus and
goal setting
Marketing
program
Obtaining
resources
Designing
the
marketing
organization
Defining precise
tasks
responsibilities
and deadlines
Executing the
marketing
program
Comparing
results with
plan to
identify
deviations
Acting on
deviations
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