cars that way more tend to be safer than light weight cars. At the same time do use more gasoline because they are heavier. (a) identify the trade-offs and opportunity cost involved in choosing either kind of car. (b) based on this information which kind of car would you choose to buy and why?

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.