In crafting a company's strategy, managers . Group of answer choices need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals. face the biggest challenge of how closely to replicate strategies of successful companies in the industry. are wise not to decide on concrete courses of action in order to preserve maximum strategic flexibility. have comparatively little freedom in choosing the "hows" of strategy.

Need to come up with a sustainable competitive advantage that draws in customers and produces a competitive edge over rivals.

Explanation:

The main objective of every company is to earn profits and grow in the market. But to attain that objective company needs to formulate and implement some business strategies which shall provide them the edge to success.

The management has the duty to run the company with the resources available and optimise them at their best.

To attain maximum profit the management shall formulate a strategy that shall provide the customers with maximum benefits with the product, and the business an extra edge to market share so that the competitors fall behind and the business gains maximum reach.