A company’s mission statement sets the expectation or vision of what the organization wants to become and provides tangible elements that guide the organization and its employees. Starbucks has been recognized as one of the world’s most ethical companies and its mission is "To inspire and nurture the human spirit—one person, one cup and one neighborhood at a time." The company also specifies a set of values that include "creating a culture of warmth and belonging where everyone is welcome; acting with courage, challenging the status quo and finding new ways to grow our company and each other; delivering our very best in all we do, holding ourselves accountable for results." Starbucks concludes, "We are performance driven, through the lens of humanity." Based on these excerpts about Starbuck’s mission and values, the organization is operating at the level of the pyramid of corporate social responsibility.