Business, 20.09.2020 15:01 itz64

A marketing plan refers to: a. the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
b. a road map for the entire organization for a specified future period of time, such as one year or five years.
c. the long-term decisions made to implement the marketing program and the monitoring of those decisions.
d. a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
e. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.

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