Business, 21.09.2020 18:01 Emmasullivan2937

Rent the Runway is considered a first mover because the firm was the first to use technology to rent, rather than sell, high-end fashion for women. The firm has created tremendous value by capitalizing on its innovative idea. Which of the following has NOT been a value-adding benefit of being a first mover? a. The firm’s high volume of growth in rentals has allowed it to realize economies of scale.
b. The firm has developed a business model that will be hard for competitors to imitate.
c. The firm has accumulated valuable knowledge about product technology, process technology, and more.
d. Because it captured the market first, Rent the Runway has been able to steadily increase its sales volume.

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