The Shakira video is promoting several things, including Activia and the World Food Programme, which has a mission to help address hunger and promote food security. This suggests that the ad is an example of

Product and non-product advertising

Explanation:

Product advertising could be defined as building and promoting a brand to the market or consumers through advertising on billboards, television, social media e.t.c Non product advertising requires the advertiser to spend money which won't be gained back as the advertising is not targeted to a product or service but to support a goal. An example is campaigns by political parties.

In the Shakira video, Activia was the product advertisement while Wildlife fund was a non-product advertisement.

answer; (a) calling people who have not shown interest in the product and asking them to buy it;