A consumer tells another consumer, "every time i eat at big bill's steakhouse, i get poor service." whether this is true or not, it is the consumer's perception. this is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. this scenario would be an illustration of the heuristic.

Acompetitive market in healthcare would a. overprovide healthcare because the marginal social benefit of healthcare exceeds the marginal benefit perceived by consumers b. underprovide healthcare because it would eliminate medicare and medicaid c. underprovide healthcare because the marginal social benefit of healthcare exceeds the marginal benefit perceived by consumers d. overprovide healthcare because it would be similar to the approach used in canada