The valuation of a business is a combination of art and science, and ultimately a matter of arriving at a
price and set of terms that both the buyer and
seller find acceptable. The primary methods of
valuation are asset valuation, earnings valuation,
and cash flow valuation. Asset valuation is a
method that analyzes the underlying value of the
firm's assets as a basis for negotiating the price.
Which of the following is NOT one of the most
common standards of asset valuation?
a
Replacement value
b
Liquidation value
C
Adjusted book value
d
Auction value
Book value
e

Recently, verizon wireless ran a pricing trial in order to estimate the elasticity of demand for its services. the manager selected three states that were representative of its entire service area and increased prices by 5 percent to customers in those areas. one week later, the number of customers enrolled in verizon's cellular plans declined 4 percent in those states, while enrollments in states where prices were not increased remained flat. the manager used this information to estimate the own-price elasticity of demand and, based on her findings, immediately increased prices in all market areas by 5 percent in an attempt to boost the company's 2016 annual revenues. one year later, the manager was perplexed because verizon's 2016 annual revenues were 10 percent lower than those in 2015"the price increase apparently led to a reduction in the company's revenues. did the manager make an error? yes - the one-week measures show demand is inelastic, so a price increase will decrease revenues. yes - the one-week measures show demand is elastic, so a price increase will reduce revenues. yes - cell phone elasticity is likely much larger in the long-run than the short-run. no - the cell phone market must have changed between 2011 and 2012 for this price increase to lower revenues.

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Which of the following is the term for something that you can't live without 1. need 2. want 3. good 4. service